ChatGPT for Marketing, Content, Social Media, and PR

If you’re a marketing professional looking to stay on top of the latest cutting-edge technology, then this course on ChatGPT is just what you need.

In this video course, you will learn how to create, edit, and improve social media descriptions and copy, craft the perfect reply for email, ideate and discover new and unique topics to write about and create compelling outreach emails and subject lines. Furthermore, you’ll become proficient in prompting ChatGPT for a variety of other applications.

This course will also teach you the specifics of the ChatGPT Playground settings and how to adjust them for your needs. You’ll also understand prompt principles and best practices. You’ll be able to write blog posts and articles from scratch, as well as create compelling press releases.

The course will provide an in-depth look at ChatGPT from a marketing perspective. At the end of this video course, you will have the skills and knowledge to not only create and launch effective digital campaigns but also stay ahead of the competition by generating content at a faster rate and with more accuracy than ever before. You will also have the capability to refine existing digital campaigns and drive innovative strategies that draw targeted audiences.

Lastly, you will learn how to upload files into ChatGPT 4 to run an analysis of your marketing data.

Social Media

1

ChatGPT Setup and Best Practices

Video lesson

*The NEW link for the Playground: https://platform.openai.com/playground?mode=complete
In the ChatGPT Playground, you have more adjustable settings. For this course, we're not going to change the mode or the model.
Temperature - we’ll set this to 1.

Temperature and Top P - both control randomness but don’t need to adjust the Top P setting.

Maximum length - refers to the number of tokens used.

Tokens - Limits the length of requests to prevent users from asking ChatGPT to write a ten-thousand-page novel all at once. Four letters cost around one token. At the bottom of the page in the gray, you’ll see how many tokens are being used. Tokens take into account the prompts you’re typing as well as the answer that ChatGPT responds with. So, you'll likely adjust this slider as you become more familiar with it.

Frequency - This instructs the AI not to repeat things that have already been mentioned above.

Presence - Tells the AI to change the topic if it can. Like a cue to change the subject.

Media & Email Pitches

2

Social Media: Create, Edit, and Improve Social Media Descriptions & Copy.

Video lesson

The NEW link for the Playground: https://platform.openai.com/playground?mode=complete
Making social media posts for different platforms can be tedious, but with ChatGPT you can streamline that process.

Email: Craft the Perfect Reply. ChatGPT for Email, Slack, and Teams.

3

Create Compelling Outreach Emails & Subject Lines. Write Press Releases.

Video lesson

Email and media pitches are the most common way to cold contact journalists, bloggers, and writers. But they get countless emails every day, so the standard template email just doesn’t cut it anymore.

Whether you’re doing outreach for PR, Link Building, or something else, ChatGPT can make your pitch writing more efficient.
*Updated for 2024*
Downloadable Press Release AI Prompt template now included.

Create Content: Blog Posts and Articles.

4

Craft the Perfect Reply: ChatGPT for Email, Slack, and Teams.

Video lesson

Have you ever been stuck when it comes to writing an email?
ChatGPT is a brilliant solution to this problem.
Need to negotiate a salary?
Respond to an email in Spanish?
Calling/Emailing out sick?
Reminding a client to pay you?
Following up on an interview?
Resigning from a job?
ChatGPT can help in all of these cases, and more.

Marketing Data Analysis - ChatGPT 4 to Create Charts/Graphs & PowerPoints Files

5

Blog Posts and Articles. Creating Content from Scratch.

Video lesson

ChatGPT can quickly help you discover and create new content ideas around the type of business or website you are improving, or even the type of customer you’re targeting.

It's also important to understand the roles you're assigning the AI. In this lecture, you will get a grasp of how to leverage ChatGPT to use voice and tone guidelines.

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

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